Child-Centric Brands That Don’t Play Around

chris_conner_high_res_2_7.jpgInvesting in a business is no laughing matter and could many times be the single biggest decision of any one person's life. When an entrepreneur or franchise investor choose to pursue a particular brand, we must think futuristically within that segment to determine whether or not the concept will have stable market applicability. Franchising is already a wonderful opportunity to start a business venture, but the determination process on whether or not that path is the correct fit takes a lot of thought. Child-centric brands within the franchising realm have proven fruitful time and time again. This may be why we are seeing new ones make their way onto the playing field.

Franchise Marketing Systems has supported brands like Nexplore USA, Kids Kab, Young Engineers, and Wiz Kid Coding that cover a gamut of child-focused business ideas that have flourished in a short time due to the demand; after all, the child consumer is in a constant state of replenishment. FMS has supported such businesses through development of operating documentation, organization of the franchise offering, and development of a franchise system. 

Society has grown wise enough to see the value in investing in tomorrow’s generation and we are seeing the franchise trends to prove it. The kids’ industry is stable for a multitude of reasons and in a variety of ways. According to Census.gov there is one birth every eight seconds. The Federal Interagency Forum on Child and Family Statistics tells us that in 2017 there were 73.7 million U.S. children, and that number is projected to rise to 76.3 million by 2030. Educational, extracurricular, and practical concepts for serving this massive market are giving parents and caregivers everywhere a way to navigate their child’s necessities within a parental journey that has no roadmap. Kids Kab is one of these brands that has served a very practical need for caregivers by lifting the weight of transportation from a parent’s ever-growing list of things to do. A child’s safety and well-being is each parents’ number one concern. With this priority in mind, Kids Kab has carved space in the transportation segment of this industry as a unique answer to this daily issue.

The educational market is growing. Reports released by the U.S. Census Bureau show that children who are involved in lessons, sports, and extracurricular activities are more likely to be highly engaged in their academic experience. Reports such as this are driving a demand for more educational programs. Nexplore USA offers such enrichment programs that expertly enhance a child’s academic career through tailored and carefully crafted programs that nurture the child as a whole. This brand covers finances and robocoding.

Coding is the way of the future and several businesses are jumping on board to prepare next generations accordingly, equipping them with the skills needed for such a technology-driven trajectory. We are seeing a plethora of coding events, coding classes within the public school systems, and businesses that offer coding after school hours.

More studies are being done that show that learning styles vary from child to child, and, no matter that style, children learn best while having fun. One brand that seems to have grasped this concept with resounding efficiency is Wiz Kid Coding. They have developed a curriculum that is flexible and adaptive to a child’s individual needs, producing an effective and efficient learning session while a child learns to code. This adaptability has proven attractive to parents, educators, and organizations who value inclusiveness for their students. Another brand, Young Engineers, also focuses on the technology side of things, with an innovative concept that utilizes bricks and teaches children engineering techniques, even before they are able to read.

Child-centric concepts provide a stable venture within kid-focused industries. We are seeing a trend that is here to stay within the franchise marketplace. Franchise Marketing Systems works with a wide range of children's oriented franchise models and has experience with some great franchise brands in the market. For more information on children's franchises, please feel free to connect with the Franchise Marketing Systems team. 

Christopher Conner is the President of Franchise Marketing Systems and has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work. His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting. For more information on how to choose the right food service franchise, contact Chris Conner at Chris.Conner@FMSFranchise.com.

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