Convenience, Quality and Value: Little Caesars Pizza Has a New Recipe for Growth
When you’re the fastest-growing carryout pizza chain in America*, you’re obviously doing something right. Or, in the case of Little Caesars, you’re doing many things right. The company isn’t even thinking of resting on its laurels, however. Starting in June 2016, Little Caesars Express locations, which are smaller versions of regular stores with limited menus, began to open and operate, providing guests with excellent customer service and quality products, but in a grab-and-go format.
“As we implement our strategic plan focused on bringing in experienced restaurant operators to add new franchise units into previously untapped markets, we are looking to reach new customers in new ways,” said Ed Ader, director of franchise development for Little Caesars.
In addition to in-line shopping center and strip mall Express locations, the expansion plan also includes opportunities for franchise locations to open in non-traditional franchise venues—unique settings like convenience stores, college campuses and military bases, just to name a few.
Little Caesars Pizza will work closely with its franchisees to develop Express locations with customized architectural and build-out plans. That design flexibility makes it an attractive fit for all kinds of venues.
A Brand You Can Believe In
Little Caesars Pizza has been named “Best Value in America”** for nine straight years, and the brand appeals to consumers on several levels. The brand equity built throughout the past six decades, along with the proven Little Caesars Pizza business model and ongoing franchisee support, are driving the company’s growth.
Building on Franchisee Success
Little Caesars provides qualified multi-unit franchisees with the tools they need to follow the brand’s proven system, including ongoing training, architectural services to help with design and construction, preferred lenders to assist with financing, research and development of new products, and continual marketing promotions.
For more information about Little Caesars franchise opportunities, visit www.Franchise.LittleCaesars.com or call 1-800-553-5776.* “Fastest growing carryout pizza chain in America” based on the net number of stores added 2008-2015 ** “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2007-2015