Enrichment for Riches: Kid-Focused Concepts Still Hold Steady
The educational enrichment market is always growing. Reports released by the U.S. Census Bureau show that children who are involved in lessons, sports, and extracurricular activities are more likely to be highly engaged in their academic experience. What counts as enrichment? Coding, sports, art, music, cooking — the list is extensive. All in all, these are activities that are typically conducted outside of the school classroom to further those neuronic connections, ultimately enhancing intelligence on a multitude of levels. In more general terms, people are seeking business opportunities, and none are quite so guaranteed as those within the educational market. My firm has seen a record number of sales throughout 2021 because the population understands that this is an incredibly opportune time to invest. When it comes to the education enrichment market specifically, parents are striving to find ways to catch up after the upheaval of 2020, making it a great choice for a franchise.
Parents understand now more than ever that proactive steps to stay ahead cognitively result in huge payoffs in the very near future. Culture has embraced the idea of learning that branches outside of academia. Let’s take a look at four different franchise concepts that add to a child’s education in a significant, yet at times, non-traditional way.
Yes I Can Basketball
This sports concept provides expert-led classes for youth, with an added focus on developing the spirit, character, and skills of each individual player. Students who are physically fit perform better academically. Study after study proves that sports and daily physical activity make us smarter and our brains more effective — generally speaking, the marketing understands this. One ESPN Sports survey says that 61% of parents questioned stated that the quality of coaches in youth sports is a “big concern”. A concept like YES I Can Basketball eliminates this concern, catering to the parental market through stringent hiring strategies and cohesive training programs for staff. Moreover, the programs within the YES I Can program are second to none, focusing on the overall person, not just the sports performance.
Who knew fun could be so good for your health? Popular races like Spartan Race, Tough Mudder, and Warrior Dash led to the nation’s obsession with obstacle/ninja courses. Today, concepts like Adrenaline Monkey provide several programs geared towards kids that keep agility, concentration, and coordination operating at optimal levels. The company holds fast to a mission to inspire physical fitness and motivate through new kinds of experiences. This type of model has comparatively very little competition in the franchise marketplace. Profit drivers for this type of concept — as is the case with many of these kid-centric concepts — include birthday parties, age appropriate events, memberships, or individual sessions. Not just for kids, Adrenaline Monkey also has a full bar and can host private events up to 500 people.
Venturing outside of the physical benefits, we turn our attention to Stemtree. As you may already know, S.T.E.M. stands for science, technology, engineering, and mathematics. These types of franchises are a one-two hit — its education with an added element of childcare through after school programs; after all, around 55 million children attend school each year in the U.S. Birthday parties and summer camps give even more of a revenue boost. Stemtree’s model has flexed with the times, scaling appropriately and adding relevant programs each year. Better student connection and relationship building mean repeat clientele per family and higher referral rates. This goes for each and every one of our franchises mentioned here.
This franchise is unique due to some of the added pieces of curriculum within the program, making it a standout in the marketplace. The Nexplore Finance program delves into aspects of financial psychology, budgeting, saving, investing, income, career business, credit, debt, loans, risk management and insurance, all introduced in an age-appropriate way. Nexplore Robocoding attracts parents and students alike as it offers the fundamentals needed to function in a technology-driven age. These programs, like all of Nexplore’s offerings, give children the chance to grow in the foundational aspects of life, while nurturing the person as a whole. Since Nexplore offers program opportunities al-la-carte, the customer reach expands to a wider income range.
The Chalkboard Preschool
Reaching well beyond the traditional stay-and-play daycare model, education-focused preschools offer tons of enrichment opportunities for the younger generations, catering to the need for academic boosts before school age. The Chalkboard Preschool is one such franchise. It’s based on a proprietary curriculum, The Creative Curriculum. Based on intentional play experiences and hands-on discovery that fosters every child’s physical, social, emotional, cognitive, and language development, this is a huge differentiator in the marketplace. Parents must work and concepts like The Chalkboard Preschool ultimately prove both essential and preferred, making it a solid choice for investment.
All in all, anything within childhood education, even if it's physically driven, will be stable. If you are seeking out a franchise opportunity like one of the concepts mentioned here or you would like to explore other industries, visit our website at www.fmsfranchise.com and we can help guide you in the very best franchise option for your passion, lifestyle, and financial capabilities.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He works with small to mid-sized businesses in all industry segments including Professional Services, Food Service, Retail, Automotive, Fitness, Healthcare and Manufacturing. He founded Franchise Marketing Systems in 2009, focusing on strategic planning and franchise marketing for new and emerging franchise brands. Today, Franchise Marketing Systems is a team of 27 franchise consultants based in the U.S. and Canada supporting brands around the world to grow and scale through franchise expansion.