America’s Swimming Pool Company

ASP - America's Swimming Pool Company, the nation’s most respected swimming pool cleaning, maintenance, and repair franchise, was established in 2002 by Stewart C. Vernon of Macon, Georgia. The company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. By 2005, Vernon designed a franchise business model with low barriers to entry and quickly began to fill a void in the swimming pool service industry. Since then, ASP has become the nation’s most recognized swimming pool service franchise, with 254 locations in over 400 cities and growing. Not only are we trusted by residential pool owners, but by many commercial pool owners as well! We have come to represent quality, professionalism, and reliability.

Distinctive Model for Franchise Success

No other pool service franchise outperforms ASP in customer satisfaction, growth, or national recognition. Our swimming pool franchise owners are backed by this national credibility from day one. Not only have we been recognized as one of the top franchise opportunities in both affordability and home-based business options, we have also been recognized as one of the top franchises for veterans, and ASP’s success has been recognized by its inclusion in the rankings of Entrepreneur Magazine’s prestigious Top 500 Franchise List for seven years running.

Our franchise leads the industry with a commitment to reliable brand reputation, world-class training, technologically advanced systems, original marketing strategies, exceptional franchisee support.

ASP is committed to the success of our franchise owners.

Here are just some of the benefits we provide:

  • Turn-key operating system based on years of success in the pool industry

  • Exclusive territories and the addresses of each residential pool in the territory for your exclusive use

  • The ability to operate from home or an outside office

  • Low startup and overhead expenses

  • Startup kit containing required equipment, materials and supplies

  • Comprehensive 12-day franchise training conducted at the corporate office

  • Additional support in your territory once training is complete

  • Daily operations and sales support from the corporate office

  • Manager training programs

  • Accounting and bookkeeping systems and support

  • Volume buying power for supplies and materials with established vendors based on ASP pricing company-wide

Dive into the America’s Swimming Pool Company Opportunity

If you are seeking an affordable, turn-key business with proven profit potential, the ASP swimming pool franchise opportunity is the clear choice. As the recognized industry leader, ASP offers a proven pool service franchise system to help you succeed faster, grow bigger and enjoy all the benefits of working for yourself—no pool experience necessary!

We are looking for candidates with:

  • Good interpersonal and communication skills

  • Strong work ethic and commitment to quality service and integrity

  • Full-time commitment to the success of the ASP location

  • Access to at least $70,000 in capital to provide a healthy start

  • Sales or marketing experience is a bonus.

The ASP franchise opportunity offers a proven system to succeed and grow in the thriving swimming pool business. Ready to test the water?


Company Name: America’s Swimming Pool Company

Address: 3986 Lake Street Macon, GA 31204

Phone: 888.814.8093

Fax: 478.238.4438



Contact: Jef Flournoy

Initiation Fee: $32,000 - $65,000

Cash Investment: $70,000


3986 Lake Street Macon
Nature of Business: 
swimming pool cleaning, maintenance, and repair franchise
Initial Fee: 
$32,000 - $65,000