Verlo Mattress

Verlo has a mattress shopping experience unlike any other – an elevated customer experience that was designed to make shopping as comfortable as the mattresses – with the goal of having guests feel a sense of “ahhh” when in a Verlo store.

As a vertically integrated company, our mattresses are built on-site, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. This model uniquely positions Verlo to benefit from several key retail trends, such as Shop Local, Made in America, and Handmade Products.

Verlo offers a one-of-a-kind Comfort Adjustment service, in which guests are able to have the firmness or softness of their mattress altered for free within a period of time. This gives the consumer peace of mind that they will not be stuck with a mattress that no longer addresses their sleep comfort needs.

Company Name: FWR, LLC d/b/a Verlo Mattress

Address: 301 N. Broadway Street, Suite 300 | Milwaukee, Wisconsin 53202

Phone: 414-585-8900



Contact: Kathy Thornton-Bias

Initiation Fee: $50,000

Cash Investment: $846,837 - $1,378,702

301 N. Broadway Street, Suite 300
Nature of Business: 
Mattress franchise
Initial Fee: 
Minimum Investment: 
$846,837 - $1,378,702