VALPAK – CONTINUING TO EXCITE CUSTOMERS
For nearly five decades, Valpak has helped consumers save money and enjoy a better lifestyle, with deals on everything from restaurants and personal care services to automobile and home maintenance.
As the brand has evolved in recent years to incorporate technology, Valpak has continued to find ways to excite consumers about couponing, with even more offerings in the digital space, which supplement its flagship blue envelope.
Valpak’s programs do more than provide advice on where to go for savings. Our new parntnership with KaBOOM!, a national non-profit that creates great places to play, helps to bring communities together around the country. The brand also works to drive the national discussion about the importance of play in fostering healthy lives and communities. Since 1996, KaBOOM! has built, opened and improved nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children.
In addition to its expanded community initiatives, Valpak has unveiled its new logo and signage on its website, on its envelope, and at Valpak’s new corporate headquarters in St. Petersburg, FL. Valpak moved into the new space in December as part of the evolution of the brand. The new Valpak home is divided into neighborhoods, reflecting the approach adopted by the company.