Atticus Franchise Group Continues Rapid National Growth with Massage Envy
Atticus Franchise Group and Massage Envy, the leading provider of therapeutic massage and skin care services in the U.S. across its franchise network, are pleased to announce a partnership for nationwide growth. The Atlanta-based private equity firm is already a multi-unit Massage Envy franchisee with a number of locations in the South, Midwest and Mountain States. Keeping on track with its goal of rapid growth, Atticus most recently acquired Novarus Capital Group’s 18 Massage Envy locations in Colorado.
Through 2020, Atticus intends to maintain its growth by acquiring existing franchise locations and building out new franchise locations in Alabama, Arkansas, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, Nebraska, North Dakota, South Carolina, South Dakota, and Wyoming. In addition, Atticus will continue their growth in Colorado, Florida, Georgia, Minnesota, Nevada, North Carolina, Utah, and Virginia where they currently own Massage Envy franchise locations.
Massage Envy continues to rapidly expand its menu of innovative services. In addition to therapeutic massage and Total Body Stretch, in 2019 it introduced Rapid Tension Relief along with high-end facials in partnership with professional skincare brands such as Obagi and Jan Marini. Starting in early 2020, Massage Envy will be offering a new solution for those who suffer from acne-prone skin with the addition of the Acne Facial Series, which delivers new customizable facials and take-home products from Proactiv.