Bad Ass Coffee of Hawaii Expands into Three New Markets
Following its purchase by Royal Aloha Franchise Company last year, Bad Ass Coffee of Hawaii is moving forward with its aggressive plans to open 150 new franchised locations over the next five years by expanding in Arizona and entering into two new states: Kentucky and New Jersey.
Aaron and Lisa Rutter will bring Bad Ass Coffee of Hawaii to the Phoenix area with their first location, currently under site selection, slated for Chandler, Arizona.
In Kentucky, Bryce Walker will open the state’s first Bad Ass Coffee of Hawaii in Lexington, where lease negotiation is nearing completion. Walker plans to open in Louisville as well.
Tom Soper and Paul Newman are signed to open Bad Ass Coffee of Hawaii locations in Northern New Jersey and are in the process of choosing their first location for the franchise.
“We’re excited to welcome these new franchisees into our Bad Ass ‘ohana and to be expanding our brand into Kentucky, New Jersey and Arizona,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “What these ground floor franchisees all share with us, and each other, is a vision to build a compelling and unique national brand experience built on quality coffee and with Aloha spirit.”
Since its purchase by the Royal Aloha Franchise Company last year, changes at Bad Ass Coffee of Hawaii include new branding, packaging and restaurant design, as well as enhanced marketing, training and franchise support.