Bad Ass Coffee of Hawaii Supports World’s Largest Donkey Rescue

Kicked off during International Donkey Week in May, Bad Ass Coffee of Hawaii has forged a partnership with Peaceful Valley Donkey Rescue, an organization that rescues wild burros under threat of destruction and provides safe environments for abused and abandoned domestic donkeys.

The cause pays tribute to Bad Ass Coffee of Hawaii’s namesake: the donkeys of Kona, Hawaii that for generations carried loads of coffee beans down the steep volcanic mountain sides. The native people named these donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature.

Through June, Bad Ass Coffee is hosting a donation page on badasscoffee.com with donation options ranging from $5 - $50. Donations of $10 and above receive a thank you gift from Bad Ass Coffee of Hawaii such as a plush donkey or a bag of Hana Bliss Flavored Coffee – a mix of vanilla, chocolate and macadamia that ranks as the company’s most popular flavored coffee.

“Being true to our Hawaiian roots means so much to us as a company so we’re committed to sharing a spirit of ‘ohana (family) that honors and cares for our extended community,” said Scott Snyder, CEO. “The important work Peaceful Valley does is near to our hearts and a perfect organization to support through our Bad Ass for Good program.”

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