Blink Fitness Launches New Ad Campaign with Real Members, Not Models
Blink Fitness, the premium-quality, value-based fitness club, launched its 2017 ad campaign featuring 16 of Blink's very own members of varying shapes and sizes, with one common thread: self-confidence.
A survey commissioned by Blink Fitness and conducted online by Harris Poll in December showed that nearly two-thirds (64%) of Americans find it discouraging to work towards unrealistic body images they see in the media. Blink Fitness has been tackling this issue head on by challenging industry norms and celebrating its Mood Above Muscle™ philosophy, which focuses on how exercise makes you feel, not just how it makes you look. This groundbreaking brand positioning appeals to a broad range of consumers, tapping into the 85% of Americans who have previously been too intimidated to join a gym.
In addition to Blink’s unique stance on fitness, the company is committed to providing a Feel Good Experience™, which includes enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and motivating and affordable fitness training.
Blink has opened more than 50 company-owned locations since 2011, and plans to reach 300 clubs nationwide in the next five years through corporate and franchise expansion. Blink Fitness has nationwide franchise opportunities available with a focus on the following markets: Atlanta, Baltimore, Boston, Dallas, Detroit, Houston, Miami, and Tampa.