Buff City Soap Appoints Former Procter & Gamble Executive as Chief Marketing Officer
Buff City Soap, known for its handcrafted soaps made fresh daily in-store by local makers, rounds out its executive team of marketing veterans by appointing Chad Brizendine as the new chief marketing officer, effective May 15, 2020. Founded in Memphis in 2013, the plant-based, natural soaps and skincare products franchise has innovated both an experiential retail concept and redefined what it means to be a soap company.
Brizendine’s new role will focus on scaling Buff City Soap locations across the country through building an in-house marketing agency he will lead that includes Design, Consumer Insights, Data Analytics, eCommerce, and Brand Management. Brizendine has already worked with a team of executives to lead a brand redesign that is launching this week with “stores of the future” rolling out in the next 3 months across the country.
“I love what Buff City Soap has created – there’s just something magical about seeing your household, beauty, and laundry products handmade fresh in front of your eyes in a bakery-like setting,” said Chad Brizendine, chief marketing officer of Buff City Soap, “It’s an extremely transparent process that’s on trend with what customers are looking for today and I’m excited to join a top-notch team of executives who are not afraid to be disruptors in the natural and fast beauty categories.“