Checkers & Rally's Hosts “Mother Cruncher” Monster Truck Event to Farewell 2020
As 2020 came to a close, Checkers & Rally’s gave the year the send-off it deserved by hosting a one-of-a-kind “Mother Cruncher” Monster Truck event to crunch the year 2020 and the items associated with it.
Never one to take a light approach, the brand transformed a farm in Hagerstown, Maryland into a monster truck arena to host the epic Crunch 2020 event – named after one of the brand’s most successful product launches this year: The Mother Cruncher chicken sandwich.
On December 11th, the nearly 900-unit brand invited its loyal fans on social media to share what items they wanted to see crunched into oblivion. Checkers & Rally’s crunched a number of items that symbolize the year 2020, including quarantine, a cancelled cruise, toilet paper, murder hornets, video chats, and the year itself in the form of four salvaged cars with large “2020” banners attached to them.
While many restaurant chains have struggled this year, Checkers & Rally’s drive-thru-only model, closed kitchens, and 15 new “Be Safe/See Safe” procedures have helped the brand not only thrive, but grow amid the pandemic, opening 36 restaurants by December 31, 2020.
“Checkers & Rally’s has long been a scrappy, challenger brand, but 2020 has proven that we were built to thrive in a pandemic,” said Chief Marketing Officer Dwayne Chambers.
View the video and learn more about the event here: CRUNCH2020.COM