CRISP & GREEN TO EXPAND NATIONWIDE
Crisp & Green, Minnesota’s favorite lifestyle brand that blends nutritious foods, community and fitness, will begin its national franchise expansion in early 2021, as announced by CEO and Founder Steele Smiley. The national expansion will start in Dallas, Texas followed by South Dakota, Iowa and North Dakota.
The successful fast-casual brand has been making ambitious strides towards expansion since its launch in 2016, serving guests in-person as well as digitally via their proprietary app. With the widespread shift to digital ordering amidst the coronavirus pandemic, the brand was uniquely prepared to capture the increased demand for their healthy and convenient options, leading to accelerated growth in a time when the restaurant industry is struggling across the nation.
The strength of Crisp & Green’s innovative and adaptive business model, combined with their emphasis on building a community, has set the brand apart and ahead. Today, the lifestyle company has seven locations open and 20 in development, including locations in its home state of Minnesota and additional locations across Texas, South Dakota, North Dakota and Iowa.
“We have been very pleased with the success we’ve experienced in Minnesota and are thrilled that communities have embraced and supported us so quickly,” said Smiley. “We are eager to expand into other parts of the country to bring additional communities nutritious, great-tasting food in our unique environment. Everyone is welcome at our table.”