CURRY UP NOW ANNOUNCES EXPANSION WITH MULTI-UNIT FRANCHISE DEAL IN TEXAS
Curry Up Now, the largest and fastest growing Indian fast casual concept in the United States, will make its grand debut in Texas in 2021.
The restaurant has finalized a multi-unit franchise deal for the entire state of Texas, with plans to develop Curry Up Now locations first in the greater Dallas-Fort Worth area and then move into the greater Austin region. The first outpost is slated to open in March 2021 at The Grandscape complex in The Colony and will be located at 5752 Grandscape Blvd. Ste. 310. This location will also debut an attached Mortar & Pestle bar, Curry Up Now’s craft cocktail concept that serves both classic American and globally inspired, handcrafted cocktails and bar bites.
The Curry Up Now expansion is being fueled by local franchisees: Ankita & Dharmesh Mehta, Kamlesh & Jagruti Modi, Ratnakar & Lila Mody, and Aryan Vig. Together, they run the MMV Corporation and have been a part of the Cold Stone Creamery franchise since 2007. They currently are a multi-unit Cold Stone Creamery owner with locations throughout Texas and have two current locations under construction with World of Beer Franchise.
“I was first attracted to the Curry Up Now concept for its clever approach to the construction and deconstruction of Indo-Western cuisine and culture,” said Ankita Mehta, Texas franchisee. “We at MMV Corporation are eager to bring Curry Up Now restaurants, and its innovative Indian cuisine, to Texas. Our experience in this region gives us full confidence that the Curry Up Now brand will be a welcome addition to the culinary and cultural landscape of the area, and we can’t wait to share that with all of Texas state.”
Curry Up Now began as a food truck, founded in 2009 by husband and wife duo, Akash and Rana Kapoor. They now own three food trucks, thirteen brick-and-mortar restaurants that span both coasts, and a globally-inspired craft cocktail bar concept, Mortar & Pestle, that is housed within three Curry Up Now restaurants.
For more information on Curry Up Now, visit www.curryupnow.com
To learn more about franchising opportunities with Curry Up Now, visit http://go.fransmart.com/CurryUpNowApply.