Curry Up Now Brings One-of-a-Kind Indian Street Food to East Coast with Opening of First Franchise Location
Curry Up Now, the largest and fastest growing Indian fast-casual concept in the United States, recently opened doors at its first franchise location in Decatur, Georgia. The new storefront is the brand’s first East Coast location and is part of a multi-unit franchise deal with experienced local franchise group Curry Up Now Atlanta. As part of this deal, four additional franchise locations are expected to open in the greater Atlanta area by the end of 2021.
In partnership with industry-leading franchise development company Fransmart, Curry Up Now has over 45 franchise locations currently in development, along with multiple market details in progress in more than five states nationwide. The new Decatur storefront joins Curry Up Now’s expanding roster of successful locations, as the brand currently operates three food trucks and six brick-and-mortar corporate locations throughout Northern California. The brand has also solidified multi-unit franchise deals in nearly every major region throughout the country, including Sacramento and Orange County, California; Salt Lake City, Utah; Newark, New Jersey; and Colorado.
Founded in 2009 by husband and wife duo, Akash and Rana Kapoor, Curry Up Now has seen an increasing demand for its fresh, flavorful ingredients that offer an innovative spin on traditional Indian cuisine. With menu items including the iconic Tikka Masala Burrito, Deconstructed Samosa, Kathi Rolls, and Thali Platters, Curry Up Now differentiates itself in the marketplace by taking traditional Indian flavors and presenting them in a friendly, recognizable format that supports many different diets and uses locally sourced ingredients whenever possible.