CURRY UP NOW CONTINUES UTAH EXPANSION WITH OPENING IN DOWNTOWN SALT LAKE CITY
Curry Up Now, the nation’s largest and fastest growing Indian fast casual concept that’s popularly known for its innovative approach to Indian cuisine, is celebrating the Grand Opening of its Downtown Salt Lake City location at 152 East 200 South on Tuesday, September 1. In the coming weeks, the new location will also debut an attached Mortar & Pestle bar, Curry Up Now’s craft cocktail concept that serves both classic Americana and globally inspired, handcrafted cocktails and bar bites. The Salt Lake City opening marks the second Utah outpost to open this year and continues Curry Up Now’s aggressive nationwide expansion. With the Downtown Salt Lake City outpost, Curry Up Now operates 11 restaurants and 3 craft cocktail bars across the country, with more than 40 restaurants in varying stages of development in nearly every major region in the United States.
“We’re proud to continue Curry Up Now’s expansion in Utah with our second opening this year and are thrilled to bring our restaurant and bar to downtown Salt Lake City,” said Akash Kapoor, CEO and Founder of Curry Up Now. “We have great franchise partners in John Netto and the Netto Family Trust and we have full confidence that they will continue to successfully grow the Curry Up Now brand in Utah and, down the line, Colorado. The Mortar & Pestle Bar program complements the Curry Up Now food and vibe perfectly and we’re very proud that we are one of few fast casual concepts that offers an amazing bar program with full service dining and imbibing alongside a fast casual restaurant.”
“We loved introducing Curry Up Now to Utah with our Midvale restaurant, but we can’t wait to open doors in downtown Salt Lake City, the city’s main hub, and soon debut the Mortar & Pestle bar as well,” said franchisee John Netto. “We look forward to spreading Curry Up Now far and wide throughout Utah and Colorado, and can’t wait to hit the ground running with our second opening this year.” ”
Curry Up Now began as a food truck in 2009, founded by husband and wife duo, Akash and Rana Kapoor, and ably supported by co-founder and Senior VP of Operations, Amir Hosseini. Since day one, Curry Up Now has been on a mission to serve Indian flavors and ingredients in a way that is approachable for the everyday American consumer by utilizing formats that are recognizable to the mainstream. Their signature dishes include Burritos, Bowls, Sexy Fries (a poutine of sorts), Naughty Naan, Quesadillix (Curry Up Now’s spin on a quesadilla), Tacos and more, as well as a wide variety of Indian street food snacks and traditional dishes like Thali Platters, Kathi Rolls, and Bhel Puri. Ingredients are clean and sourced from local vendors whenever possible, and the menu is designed to support vegetarian, vegan, gluten-free, and Halal diets in an effort to accommodate all guests, no matter their dietary preferences.
In the last ten years, the Kapoors have expanded the Curry Up Now empire to include three food trucks, 11 brick-and-mortar restaurants spanning coast to coast, and a globally-inspired craft cocktail bar concept, Mortar & Pestle, that is housed within select Curry Up Now restaurants. Experts in the hospitality industry project that Indian food will continue to be the fastest growing ethnic food segment in the U.S., with Curry Up Now leading this growth and solidifying its position as the country’s largest and fastest growing Indian fast casual concept. Curry Up Now has upcoming openings slated for Atlanta, Georgia and has multiple locations in development across California, Utah, Colorado, New Jersey, and Indiana.
The Downtown Salt Lake City location will be open Sunday through Thursday from 11 a.m. to 9 p.m., and Friday and Saturday until 9:30 p.m. Catering and takeout will be available, and guests are invited to order ahead using the Curry Up Now mobile app. For more information, call 801-953-0156, visit www.curryupnow.com, and follow @CurryUpNow on Instagram, Facebook, and Twitter.