Delivery Problems, Public Health Scores, and Sticky Tables: What’s Keeping Diners Away From Restaurants

New Steritech E-book Unveils Consumer Preferences That Could Impact Restaurant Sales and Traffic

steritech_infographic.pngThirty-one percent of diners said they would avoid eating at other locations of a chain restaurant if just one location was involved in a foodborne illness outbreak. That result is just one of the eye-opening results found in the Diners Dish e-book, available today from Steritech, the premier provider of food safety and service excellence assessments for the restaurant industry.

The Diners Dish E-book includes exclusive insights from a survey which tackled consumer preference and behavior in several key revenue-driving areas, including delivery, online reviews and social media, public health and cleanliness, and foodborne illness.  Highlights from the E-book include:

  • 60 percent of diners have ordered food for delivery in the last six months – and 30% of those have experienced a problem with their order
  • 75 percent of consumers sometimes or often use restaurant review sites to help select where they will dine
  • 41 percent of those surveyed say a restaurant’s health department score factors into their decision on where to dine
  • Sticky or dirty tables and chairs is the top pet peeve of diners
  • 31 percent will stay away from an entire chain if just one location has a foodborne illness outbreak

These and the more than two dozen other facts found in the Diners Dish e-book can help restaurants adjust their operational practices to better meet their customers’ preferences.

To download the full E-book, visit auditbetter.steritech.com/dinersdish.