EDIBLE OPENS ITS FIRST GHOST KITCHEN, OPTIMIZING DELIVERY EFFORTS
Edible®, the world’s most beloved leading gifts and treats destination, opened its first ghost kitchen in February. Located in Tucker, Georgia, the 1,700 square foot facility serves as a delivery-only location while also providing shipping in its geographic area.
Additionally, it serves as a backup for surrounding stores during the busiest times of the year, and several virtual brands will be tested there as well. The ghost kitchen’s first week open was a vast success, bringing in more than $130,000 in sales, creating jobs in the local community. The launch came at an ideal time as Valentine’s Day orders were at their peak. Given the prosperous debut of the first ghost kitchen, more locations will be coming soon in various markets creating an opportunity for Edible® owners to expand their portfolio and product reach.
“Edible® continues to be a disruptor in the industry and it is amazing to see the fresh innovation with every new category,” said Patricia Perry, vice president of franchise development.
Last year the brand welcomed 141 new and existing franchisees to establish a new Edible® store in markets across the country and celebrated 46 stores reaching million-dollar status. For 2021, the brand has a robust pipeline in place to open 40 stores and to sign an additional 160 franchise agreements.