Fleet Feet Launches Cutting-Edge Programs to Elevate In-Store Experience

Fleet Feet, the retail leader in inspiring and empowering the runner in everyone, launched two new cutting-edge programs to further enhance and personalize the customer experience—Fit Engine and User Profiles. The programs work in conjunction with fit id™ 3D foot scanning technology that Fleet Feet launched nationwide in 2017. Fit id outputs measurements that store outfitters use to better personalize solutions for customers based on their individual needs.

Using the data collected from fit id, Fit Engine reflects the most commonly selected shoe size and width based on the purchase decisions of other customers with similar foot shapes and measurements. The purchase decisions display on a bell curve, so the store outfitter can showcase and display the full range of outcomes from most to least common for customers based on their foot size and shape.

Fleet Feet has plans to take customization to the next level by working with vendor partners to offer 3D-printed products, such as insoles and footwear. The brand is also preparing for customized product lines based on fit id data and feedback from the company’s franchisees and customers.

Fleet Feet currently stands at 177 locations in 37 states, and has an e-commerce platform that fulfills customer orders from the local inventory of its franchises.

For more information, visit  www.fleetfeet.com.