How Good Web Design Can Help Your Business Grow

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The internet has a huge impact on business. When people are looking for products or services, 92.2% of them will use the internet. The high street is slowly dying because of this. If you want to cash in on the internet revolution, then good web design is very important. You can hire a designer, use WordPress, or even do it yourself. This article will tell you why good web design can help your business to grow:

First Impressions

When your website is exquisitely designed, it sets a good first impression. In business, first impressions are everything. If visitors see a poorly made, non-interactive website the first time that they visit, they’ll be less likely to return in the future. They might also begin to associate your business with poor design and poor quality, which will ultimately impact your growth and success. Conversely, a good website can encourage viewers to return and to engage with you.

Your Brand’s Identity

When your website is designed well, it strengthens your brand’s presence. If you look at any of the technology industries leading brands, for example, Apply, Sony, or Samsung, then you will notice that they all have their own distinct web designs. Even small changes to your website can make a positive impact on consumers and can distinguish your brand from your competition. To create brand identity across the board, keep everything consistent with your website. Your business cards, product packaging, and social media should match your website in design aesthetic.

Updated Products and Services

If your website is regularly maintained, and your products or services updated, your business has a better chance at growth. In the real estate industry, for example, it is not uncommon to find websites listing sold or let properties long after they have been taken off of the market. These websites often experience the least amount of growth. There is a solution to this: Instead of converting software IDX to WordPress sites, real estate agents can download IDX plugins that operate faster and update more frequently. While this example applies only to real estate, it is an idea that you should embrace. An updated website is part and parcel of a well-designed website.

Consumer Attention

A website that has been designed well is more likely to catch the viewer’s attention. If you craft an appealing and interesting website, then web users will browse your website for longer. Research shows that the average person spends less than 45 seconds browsing a website. In that time, you need to hook them and get their attention.

Conversion

The chief aim of any retail website is to convert viewers into customers. The longer that you can keep visitors on your website, the more likely you are to convert them into customers. If you have a well-designed website and can keep your viewers around for longer, then it will give you time to advertise promotions, products, and discounted services to them. It will also give them the opportunity to learn more about your business. More customers ultimately mean business growth.

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SEO Strategy

An optimized, well-designed website is far more likely to rank higher on Google’s search listings than one that isn’t. SEO (search engine optimization) is essentially when you manipulate Google’s algorithm to rank your website higher than your competition. Your website’s code needs to be SEO-friendly. The higher you appear on the search listings, the more people will visit your website when they search for businesses in your sector.

Trust

It should be no secret that web users don’t trust poorly designed websites. When you have a well-designed, carefully crafted website, your viewers will trust you more. This means that they are more likely to buy products from your service and that they are more likely to stick with you. 

Competition

It’s also important to remember that your competitors know all of this and are doing the exact same thing. The quicker that you design your website, the quicker you can take customers back (or from) your competition. The world of business is cutthroat, and someone who is your customer today can be your market rivals’ customer tomorrow. You should always try to outdo your rivals in terms of web design.

Consistency

Consistency is one of the most important things that a business can have. When your customers recognize that you are consistent, then they will not only trust you more but feel comfortable with you. A well-designed website is just part of appearing more consistent.

Good web design can benefit your business. We hope that all of the points listed here will convince you to put more effort into your own website. Good luck!