Le Macaron French Pastries: America’s Dessert Darling

Front Cover-page-0.jpgWalking through the doors, you’re greeted by a warm Bonjour and the aroma of cappuccino. A macaron and soft French music arouse your senses, and the simple but elegant surroundings invite you to indulge in a simpler way of life. You’re transported to a quiet reprieve away from the hustle and bustle of the day, instead allowing yourself to linger over a book, immerse yourself in conversation, or simply enjoy the ambiance. From the moment you step into a Le Macaron French Pastries shop, you’re enveloped in the French experience that is sure to bring you back again and again.

While Rosalie Guillem was living in Florida and her daughter Audrey Guillem-Saba in France, they had a dream – to share delectable French macarons with the world and to reunite their family. Hailing originally from France, they were surprised to find that the American take on the macaron was often simply sugar spun into a cookie shape. They knew that with a little consumer education, and by treating the American palate to true French macarons, they could bring a taste and texture sensation to the marketplace.

To perfect their macaron, Rosalie, Audrey, and their team worked with a French-trained master pastry chef, selecting the best ingredients to create tasty, sweet morsels of crisp meringue with soft, flavorful fillings. Le Macaron French Pastries shops carry up to 20 sensational flavors that are as easy on the waistline as they are the palate.

In 2009, Rosalie began sharing her delectable macarons with the American consumer market and opened her first Le Macaron French Pastries boutique in Sarasota, Florida. Since then, she has been instrumental in expanding her business model to more than 40 locations across the U.S. through an aggressive franchise expansion program.

Rosalie’s decision to franchise was born of industry desire, as within the expanding U.S. bakery product industry, there is an undeniable increase in demand for gluten-free products. The Le Macaron French Pastries concept operates within a specialized, yet extremely popular and growing market niche. Beyond the signature macarons, Le Macaron French Pastries’ menu includes gourmet chocolates, creamy French gelato, specialty European style coffees, and other classic French pastries and homemade candies.

Le Macaron Development LLC began franchising in August 2012 and is perfectly positioned for national growth with many premier locations available. Their unique concept, highly suited for area and multi-unit development, will bring a truly sweet and welcoming experience to local areas across the U.S. As the brand aims to grow to 100 locations, they invite franchisee prospects to share their skills and passion to help with this delicious mission. 

“We continue to stay true to our core philosophy of providing people a little luxury — and the opportunity to slow down long enough to appreciate the quality of a thing done right. Our business model allows franchisees to experience entrepreneurship with an established approach to operational excellence.” – Rosalie Guillem – Le Macaron French Pastries

With no bakery production and minimal staffing, franchisees leverage streamlined locations, receive product delivered direct-to-store, and receive comprehensive training and ongoing support to grow their businesses. No baking experience, no problem for Le Macaron French Pastries franchisees as each signature pastry is still handcrafted by their team of chefs at the Le Macaron French Pastries commissary. Le Macaron French Pastries is looking for like-minded franchisees that desire to engage guests and talk about their passion, the aspiration for excellence in customer service and basic business skills with a willingness to learn.

Typically housed within 800 to 1,000 square feet of thoughtfully designed commercial space, Le Macaron French Pastries shops’ modern, attractive boutiques can easily adapt to outdoor shopping centers, enclosed malls, tourist areas and a variety of different high foot traffic site options. The business offers a variety of products and enjoyment options, creating the opportunity for multiple revenue streams for franchise owners. Along with eat-in and carryout options, franchisees can also provide custom and pre-packaged gift selections for their customers’ special occasions, holiday favorites and catering and delivery services for special events.  

With customized tools and support to help drive their business, the bottom line is that the Le Macaron French Pastries opportunity is now open to a vast and diverse group of prospective franchisees.

The bottom line: Le Macaron French Pastries allows for a vast diversity of people to invest and provides customized tools and support to help drive their business progress.

The pundits agree, as Le Macaron French Pastries was named one of Entrepreneur’s “Top Best New Franchise Opportunities” in 2016. Additionally, Inc. Magazine recently ranked Le Macaron French Pastries #1476 on its 35th annual Inc. 5000 list, a prestigious ranking of the nation's fastest-growing private companies.

Interested in serving up America’s dessert darling? To learn more about franchising opportunities at Le Macaron French Pastries, visit the franchising website or email kathemoore@lemacaron-us.com.

www.lemacaron-us.com