Rising Roll Refocuses Franchise Strategy, Turns Attention to Developing Traditional Units
Rising Roll has been a fast-casual food underdog for way too long. But that’s about to change, with the Atlanta-based chain set to undergo a transformation thanks to its refocused franchise strategy.
Armed with a new logo, new restaurant design and service model, and an expanded menu, the 19-unit gourmet sandwich concept, once named the “nation’s best for a sandwich” by USA Today, is refocusing its franchise strategy and turning its attention on the development of more traditional locations.
“Like countless other brands over the past decade or so, we saw the entry into non-traditional spaces as a way to build brand recognition and provide our product to a growing consumer base,” said CEO Mike Lassiter. “However, as demand continued to grow for our product, we realized that the brand held a favorable position compared to the others for whom traditional avenues had been saturated.”
Today, Rising Roll is aggressively seeking single- and multi-unit franchisees looking to partner with a more than 20-year-old brand in the multi-billion dollar fast-casual restaurant segment. The burgeoning brand is also offering territories for Area Representatives to develop which offer successful individuals the chance to develop a market and share in the franchise fees and royalties.