Sandra Lee and KitchenAid Go Pink with Valpak in Support of Susan G Komen
Valpak, one of North America's leading direct marketing companies, announces the launch of a powerful collaboration that turns the spotlight on the fight to eradicate breast cancer. In partnership with Susan G. Komen® (Komen), KitchenAid® and renowned television chef and breast cancer survivor Sandra Lee, Valpak has turned its iconic blue envelope pink in support of the 1 in 8 women who will develop breast cancer at some point in her life and the countless loved ones affected by the disease.
Highlighting Sandra Lee as a breast cancer survivor, advocate for women’s health and a Komen More Than Pink Hero, the campaign launched on September 25th and also presented a related sweepstakes campaign that recognizes and celebrates the heroes who’ve taken action in the fight against breast cancer. The sweepstakes campaign invites consumers throughout the month of October to nominate a hero and share how they are making an impact in the fight against breast cancer. Twenty-five lucky winners will receive the KitchenAid Cook for the Cure collection of pink appliances which includes a stand mixer, blender, immersion blender and hand mixer. The Valpak October delivery will also feature a special surprise for 500 consumers, who could instantly win a KitchenAid immersion blender just by looking through their specially marked Valpak envelope.
For more information, please visit www.valpak.com/komen.