Subway® Brand Invests Millions in Guests with Massive Delivery Program
The Subway® brand launched one of the largest delivery agreements in the quick-service industry. Subway is one of the first QSRs to partner with four of the largest third-party delivery providers DoorDash, Grubhub, Postmates and Uber Eats. Now nearly 9,000 U.S. Subway restaurants offer delivery – and that number is expected to grow in the coming months.
“We want to connect with consumers and give them the convenience of choice, whether it’s in a customized, made-to-order sandwich or in how they get their meals,” says Michael Lang, Subway’s Senior Director of Global Convenience. “It’s a necessity that we meet the needs of our guests and that we invest in programs that help drive traffic and profitability for our Franchise Owners.”
With food delivery making up a growing share of the $800 billion restaurant industry according to National Restaurant Association and an expectancy to grow at least 12% over the next five years according to Technomic, it’s clear that consumers want delivery options.
Subway’s move into delivery is an example of the company’s continued investment in new and improved technologies and its commitment to help drive restaurant profitability and traffic. Subway has invested over $250MM to enhance the guest experience through initiatives such as its new Subway App and Subway MyWay® Rewards program.
For more information, visit www.subway.com.