Aire Serv Brand Refresh Garners Positive Response from Franchise Owners and Customers
Last April, Aire Serv unveiled a brand refresh, including a new logo, marketing and website designed to break through the digital clutter, attract busy families and most importantly drive business growth.
As a result of the new look and feel, the company garnered twice as many online-generated leads for franchisees in just 11 days than the company received during the entire month of April last year.
“Given today’s ever-changing business landscape, brands are constantly looking for ways to move up the value chain and remain relevant to its customers’ preferences and values,” said Steve Truett, president of Aire Serv.
“After nearly 25 years of brand heritage, we felt it was time for the brand to reflect where the company is heading based on the needs of our customers. We couldn’t be more pleased with the positive response we’ve received from franchise owners and customers alike.”