ASIAN FOOD FRANCHISE SPREADS THE MADNESS TO NEW MARKETS
Young restaurant brands are often faced with skeptics when expanding outside their home base. Teriyaki Madness, a fast-casual Asian grill concept founded in Las Vegas, has let the success of recent openings in Colorado, California and Arkansas do all the talking for them.
The company was warned that their “Vegas brand vibe” would face many challenges outside its hub market. Aiming to prove doubters wrong, Teriyaki Madness teamed up with professionals at Franchise Sherpas, a franchise incubator and development company, and moved its headquarters to Colorado. The record setting sales results of the Denver location, its first outside Las Vegas, was a telling sign that Teriyaki Madness was going to become a national hit.
“Our concept is fueled by giving customers a hearty, protein- packed experience that is fresh, fulfilling and fits their lifestyle,” said Rod Arreola, CEO of Teriyaki Madness. “With newly signed agreements in Florida, New Jersey, Ohio, Texas and Virginia, we’re on pace to meet our projected 100 national locations by 2016.”
Teriyaki Madness has seen a 16.97 percent increase in same store sales year over year by simplifying the menu and introducing best practices that have contributed to the robust unit-level economics.
The sales growth has encouraged Teriyaki Madness franchise development that is planned for nationwide expansion.
For Teriyaki Madness franchising information please visit: www.franchise.teriyakimadness.com