Automotive Franchise Implements Rebranding Strategy to Enhance Customer Experience
Alta Mere Automotive Outfitters, a national franchise offering a complete selection of automotive aftermarket high-tech retail accessories and installation services, recently underwent a national rebranding that included several new products and features to enhance the customer experience.
Alta Mere introduced two new features in the company’s line of operations – paint protection services and car accessories including a focus on driver safety. Their paint protection guards against damage done by rocks, pebbles, road debris and snow-melting chemicals by applying a precision cut protective film to the exterior of a car. The franchise offers a premium line of accessories such as security and radar detection systems, remote starters and keyless entry, GPS tracking, and hands-free phone systems, while continuing their most popular service, custom window tinting.
The Alta Mere updated their showrooms with six digital menu boards featuring video demonstrations and price guides for each of the products and services offered by the store. The rebranding began in the fall of 2014 with the Alta Mere store in Oklahoma City, which experienced a 15 percent increase in sales over that time. All new Alta Mere stores will replicate the appearance of the Oklahoma City showroom, while existing stores will incorporate the updates pending their individual budgets.