Bennigan’s Franchisees Save Time with Greater Marketing Effectiveness Through Visualogistix®
With more than 70 corporate and franchise locations worldwide, Bennigan’s, a high-energy neighborhood restaurant and tavern known for its casual dining, is boosting its global marketing using Visualogistix®, a marketing asset management and logistics service, saving franchisees time and money.
Offering global brand consistency and ease of use for greater marketing effectiveness, Visualogistix has been cutting down the length of time it takes Bennigan’s franchisees to create their marketing materials.
“Visualogistix cut the old process down by 70 percent,” Nikki Tichansky, Bennigan’s Brand Manager said. “It provides our franchisees with a hassle-free, easy-to-use system that saves them time and allows them to focus their energy in other areas.”
With Visualogistix Bennigan’s franchisees get a marketing one-stop-shop, which is easily accessible on the Bennigan’s website. They can design their collateral in an approved, branded template, and then order it immediately. The collateral gets printed and shipped directly to them, without the back and fourth time the old process offered.
Since adopting Visualogistix the number of items ordered per month by franchisees has increased by more than 10 times. Comparing the first six months of 2012 in which all franchisees were shipped a total of 1,900 marketing pieces per month, to the first six months of 2013, the number of marketing materials increased to 21,000 pieces per month. Franchisees are now using roughly 295 pieces per location per month, up from 26 per location the previous year.