Blink Fitness propels expansion across the U.S. with the launch of a national franchise program
Blink Holdings, Inc., the New York based operator of the premium quality, value-based Blink Fitness™ brand, announced the formation of Blink Fitness Franchising, Inc. and the launch of a national franchise program. With 50 company-owned Blink Fitness gyms currently open or in development in the New York metropolitan area, it plans to open more than 300 additional Gyms by the end of 2020.
Blink is led by veterans from the fitness industry that bring a diversity of knowledge and experience to its franchisees. As a result Blink brings best-in-class design sensibility, unparalleled operational excellence, a heightened member experience, and strong brand-building capability to the value segment, where the conventional wisdom is that you get what you pay for.
Known for its signature Mood Above Muscle™ philosophy, which celebrates the positive emotions generated by exercise as opposed to solely focusing on physical benefits, Blink Fitness brings this philosophy to life through key areas the brand has identified as essential to a great member experience, and that differentiate Blink from other fitness clubs.
“We believe we have perfected our model and are positioned for immense growth”, said Todd Magazine, executive vice president and general manager of Blink Fitness. “Given our confidence in the concept, we are ready to expand our presence beyond the New York metropolitan area. And while we are still dedicated to growing our company-owned business, we’re looking forward to offering franchise opportunities to propel expansion across the U.S.