A Closer Look Reveals Valuable Results From Pizza Industry Survey
A Closer Look (ACL) recently completed and unveiled the results of an intriguing survey regarding a variety of consumer practices and insights about the growing pizza industry. The study lasted 10 days and included more than 2,000 responses from pizza-eating consumers.
Examining the preferences and trends of the pizza restaurant customer, the survey was designed to help restaurateurs better understand the habits of those who support their industry. Here are some examples of the findings:
• ACL found that on average, consumers eat pizza three to four times per month, but 40 percent of people eat pizza at least once a week or more.
• A whopping 89 percent of those surveyed eat their pizza at dinnertime, and 80 percent prefer to get their pizza via takeout or delivery.
These are compelling conclusions for operators looking to expand their carryout service, especially in the fast-casual and quick-service segments where the highest traffic is typically during lunch hours. Another part of the study focused on the factors that are most influential to consumers when deciding which restaurant to choose for ordering dine-in, take-out or delivery pizza. One industry key, online reviews don’t play a significant role in consumer restaurant preferences. In fact, online reviews are ranked as one of the least important factors to consumers.
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