Fresh Healthy Vending Announces Craig Stein as the New Director of Business Development
Fresh Healthy Vending, the nation’s leading healthy vending franchisor, hired its first-ever CMO and a Director of Business Development to drive its new brand, Reis and Irvy’s frozen yogurt robot.
This frozen yogurt vending kiosk is a one-of-a-kind, unmanned, highly visual “robot” that dispenses frozen yogurt in nine flavors with six possible toppings at a rate of 60 servings of frozen yogurt per hour.
Craig Stein, an industry veteran with over 10 years of experience, just joined the Fresh Healthy Vending team as the Director of Business Development. Craig’s role will be largely focused on the development and execution of an international growth strategy and sales plan to launch the Reis and Irvy’s brand into the market. Paul Schmidt, former Juice It Up! COO with 24 years of marketing and brand strategy experience across franchise and global organizations, has also joined the team as Fresh Healthy Vending’s first-ever Chief Marketing Officer. Paul is responsible for handling all developments and creative direction for the existing Fresh Healthy Vending brand, as well as Reis and Irvy’s. Together, Craig and Paul will focus on building strategies that pertain to both consumers and franchisees in order to drive the company’s overall growth.