Golden Chick Lands in Top Tier of Growth for QSR Chains
Golden Chick, the Texas-based chicken legend that has prided itself on treating guests like family for the past 48 years, today announced ongoing expansion and momentum numbers that landed the brand in the top tier of growth among all U.S. quick service restaurant chains in 2015.
The brand grew more than 10 percent annually in 2013 and 2014. More than 20 new locations in 2015 will lead to 17 percent growth over 2014.
“Golden Chick is an established brand with a loyal following, and over the past several years we’ve been working on a careful development strategy to renew our image and introduce new fans to our signature taste. Expansion this significant is rare for any mature quick service restaurant brand, especially in the chicken category, and we’re focused on providing the power, expertise and resources to keep supporting our large-scale expansion initiatives,” said Mark Parmerlee, CEO of Golden Chick.
There are more than 30 Golden Chicks in the development pipeline for 2016, and three sizable development agreements should generate 110 new restaurants within the next 10 years.