IMMENSE AND INTENSE GROWTH FOR RED ROOF
Red Roof Inn® has announced it has signed 39 hotel agreements in 2014, with a robust number of additional properties in the pipeline.
It’s an over 350 percent increase from the same time last year and showcases Red Roof’s immense and intense growth in the past year.
Red Roof, with its aggressive and strong network of 378 properties in 40 states, has a strong mix of franchise and corporate owned locations and is one of the most successful economy hotel chains in the country.
Red Roof has reinvented the economy lodging sector by listening to customers and providing an enhanced experience at a value price. With innovations like its successful NextGen® renovation program and the Red Roof PLUS+® brand extension attracting repeat visitations, Red Roof’s consumer-centric strategy has produced superior results, as demonstrated by unprecedented growth in occupancy and double digit year on year growth.
The newly added franchise properties are located in various markets throughout the Unites States. Twenty-six of these properties have opened already and the brand anticipates a total of fifty new openings by year end.
The additional franchise properties will reflect the brand mix of both Red Roof and Red Roof PLUS+.
For more information, visit the website: www.redroof.com