January Cover Story – Bin There Dump That
Clean Up With Bin There Dump That
The Residential Friendly Dumpster Company
Bin There Dump That wants to give the trash removal industry a face lift. Specifically, the company wants to be known as the residential friendly dumpster company.
That residential friendliness starts with the professionalism of their staff, who show up on time in clean uniforms. It extends to the care they show for their customers, laying down a protective barrier between their dumpsters and customers’ driveways.
And it also includes the dimensions of the equipment. The company’s trucks, bins and dumpsters are small in size, designed to go into and out of residential neighborhoods easily. The trucks are approximately the size of a tow truck and their dumpsters are small enough to sit on one side of a two-car driveway so a vehicle can be parked beside them if necessary.
“The largest bin we have in size has the footprint of a typical SUV, a larger size SUV,” Bin There Dump That Vice-President and General Manager John Ferracuti explained during a recent interview from the company’s headquarters in Toronto, ON.
The company largely serves homeowners or contractors doing home re-modelling projects or some type of disaster restoration where they need to dispose of construction waste and other material that a municipal trash collecting service wouldn’t pick up.
The company has been in operation for 11 years in North America, having started in Canada and expanded into the United States in 2011.
From Disaster to Franchising
Mark Crossett founded the company in Toronto 14 years ago, Ferracuti said, and was hired by That Franchise Group to provide dumpsters for the clean up after it had had a flood in its basement.
Because That Franchise Group owns and manages a number of home services franchise companies, Mike Kernaghan, who ran That Franchise Group, took an interest in Crossett’s business. Kernaghan noted that it was simple, easily replicable and scalable. In short, it was perfect for franchising and Bin There Dump That started franchising in 2003.
Currently, it has 80 franchise territories across North America run by 64 franchise operators.
The need for a business like Bin There Dump That is obvious, Ferracuti said. Everyone has trash they need to get rid of at some point and Bin There Dump That wants to give people a simple, affordable, clean and friendly way to get rid of construction waste.
Getting On Board
Ferracuti, who joined the company in 2008, said they look for dynamic people with a general business background that focuses on customer service and sales and marketing.
Their process for onboarding franchisees is structured and goes in stages, he noted. If the initial phone call and discussion goes well, they’ll do a webinar together with a potential franchisee, where they give the person a general overview of the company and the costs that will be involved.
If that webinar goes well, the third stage is filling out the application and getting more information about the potential franchisee.
The company then gives the franchisee homework to do that involves researching their own territory. This is so potential franchisees can educate themselves about their own market and potential competitors in the market.
After that, it’s a second webinar where they talk specifically about marketing and then they encourage the potential franchisee to contact other franchisees in the Bin There Dump That system so they can talk to them and learn more about the company and be reassured that Bin There Dump That is a good company to get involved with.
If everything has gone well up to that point, they introduce the Franchise Disclosure Document to the potential franchisee and assess the potential franchisee’s business plan. Then it’s time to talk about financing and how exactly that will happen.
The final stage where a potential franchisee becomes an official franchisee is the discovery day, which can take place either in Toronto or at the franchisee’s territory.
“Visiting a new franchisee’s territory allows us to travel the city with them and understand what their city is like,” Ferracuti said, “and sometimes people prefer that.”
Training and Support
The franchisee’s training starts with a welcome conference call from the entire support staff where they all introduce themselves and explain their role in helping the new franchise succeed.
Then, a franchisee has three to five weeks of pre-opening training that has to be completed prior to them coming to Toronto for training. Once the pre-opening training checklist is complete, the franchisee travels to Toronto for a week of classroom and hands on training with the equipment, plus gaining some actual field experience working at a location in Toronto.
They then go back to their territory and two to four weeks after their visit to Toronto, the new franchisee opens for business.
The company’s first onsite support visit to new franchisees happens between 30 and 120 days after they open. The team spends three days with the new franchisee assessing the business and giving them any help they may need.
Between the franchise opening and that first support visit, the new franchisee has weekly phone calls with support staff, who also monitor key performance indicators to make sure the new franchisee is on the right track.
Over the course of the next few years, the company make themselves available on a scheduled and unscheduled basis so the new franchisee gets all the support they need.
Plus, support also comes from their fellow franchisees in the form of Peer Performance Groups. These groups are Bin There Dump That franchisees that are at the same approximate stage of development. They help each other out via regularly scheduled calls and each peer support group meets twice per year.
Looking to Expand
Currently, Bin There Dump That has locations and territories across Canada in all the major centers from Newfoundland all the way to Vancouver Island in British Columbia. In the Unites States, they are in about 15 states including Alaska, Texas, Utah and Florida.
Territories are available across the continent and the company’s goal is to expand from their current 80 locations to 220 locations throughout North America by 2020.
Bin There Dump That works with charity organization Habitat for Humanity and they are the dumpster of choice for home renovation TV show The Property Brothers, which airs on the Home and Garden Network. They’ve also been a Top 50 franchise in the Franchise Business Review for two years straight years.
Bin There Dump That is well on its way to reaching its expansion goals and the goal of being known as the residential friendly dumpster company.
For more information visit: www.bintheredumpthat.com