Launch Trampoline Park Aims to Launch Franchise Nationwide

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CHILDREN'S FRANCHISING COVER STORY AUGUST 2015

With five franchisees already in operation throughout New England, one in Delaware and another 15 franchisees signed and waiting to come on board, Launch Trampoline Park already has a significant jump on its goal of taking the brand nationwide.

Describing Launch Trampoline Park as the coolest indoor family entertainment facilities, CEO Rob Arnold said the trampoline parks range from 18,000 square feet up to 42,000 square feet - with over 50 percent of that space being covered by trampolines positioned on the floors and angled up the walls.

In addition to offering high-flying jumping fun, Launch also has trampoline dodge ball and trampoline basketball available to play, giving an added boost to those two traditional games. Various attractions at the Launch Trampoline Park range from location to location include 20 foot tall stunt towers to jump off, landing on giant stunt man air bags; giant foam pits for jumping into and a full redemption arcade and full-service cafe.

The first Launch Trampoline park opened in November 2012, Arnold said during a recent interview from the company’s headquarters in Warwick, Rhode Island, and the company started franchising in April 2013.

Fitness with Fun

The need for Launch Trampoline Parks goes beyond just giving families a new form of entertainment to replace the same old thing that people are growing tired of, the CEO said.

“We’re getting kids off the couch and making them active,” he explained. “We’re getting them sweaty and getting their heart rate up. We’re introducing fitness into their lives, but disguising it as fun through the Launch Trampoline Park.”

It’s obvious that kids love jumping, as they are constantly getting into trouble for jumping on the bed at home, he noted, plus parents also love jumping on the Launch trampolines, which makes it fun for everybody.

The Launch Trampoline Park Difference

Unlike other trampoline parks that tend to hide themselves away in industrial parks, Launch Trampoline park tries to get its franchises into retail environments because it wants to be in visible locations that parents know are safe.

Launch’s full service cafe and full redemption arcade also make it different than the competition, which often only offers trampolines, Arnold said. And, helping with marketing and keeping children entertained at birthday parties is
Launch’s seven foot tall green kangaroo mascot named Joey.

With 15 more franchises set to open within the next 10 months up and down the east coast, territories on that side of the country are selling out quickly. However, there are still plenty of locations across the entire country, including some that don’t have any trampoline parks nearby, making them especially lucrative.

Apart from spreading Launch Trampoline Park across the United States, the CEO said, the company also has plans to sign some international deals within the next couple of years.

With the company growing at such a quick pace — tripling in size this year — and also looking to add employees at the corporate level in marketing and operations, it’s an ideal time for franchisees to jump on board with Launch Trampoline Parks.

Launch Trampoline Park’s Opportunities for Franchisees

  • Greater Revenue Streams - Guests have more services to explore with The Arcade and Cafe' and this means more revenue streams for you. Along with that is the selection of Launch branded merchandise offered to guests that enhances brand loyalty and awareness.

  • Operational Support - Signing up a franchise agreement with Launch Trampoline park entitles you to an extensive training and support program to help you in choosing a site and opening a location, as well as provide guidance you all the way.

  • Owner-friendly System - Launch Trampoline has an ‘Absentee Owner Model’ operational systems that enable easy management of the park and your managers, whether you are present on the site or miles away.

  • Safe Operations - Safety is a top priority at Launch Trampoline Park. Operational guidelines are strictly observed in the park while your staff are prepared to provide the safest experience to customers through an ongoing training.

  • The Launch Trampoline Mascot - Get to know Joey, Launch’s beloved mascot who is loved by kids of all ages love him. Joey is present at special events and even in passing promotional items.

  • Great Location -  Launch Trampoline Park focuses on nice and easily accessible retail location. We offer site-selection guidelines to help you in finding a location that will benefit your franchise..

Learn more about the Launch Trampoline Park by visiting their website:

http://launchtrampolinepark.com/