LIFESTYLE AND FASHION BRAND, BOOKATAILOR, LAUNCHES #SMARTTAILOR CAR SERVICES NATIONWIDE
BookATailor, an innovative pioneer in custom bespoke menswear, is now launching the #SmartTailor service – a new way for men to shop and get shirts and suits with an exact fit (with little work).
Here’s how the process works:
• The #SmartTailor car will frequent around major cities, where men can easily flag down the car (like a cab), get their measurements taken and have a custom suit/shirt delivered to their doorstep.
• A BookATailor driver/styling genius takes an 18 point measurement through a tablet and builds the customer a bespoke profile that is stored on file. Next, the customer then chooses what fabrics he wants, and goes through styling options of his selection. Then, once the order is placed, the customer receives his bespoke clothing in under four weeks.
• The car service will also act as an “Uber,” where people can call the car service and have a driver come to their
home or place of office within minutes.
With being vertically integrated, BookATailor cuts out the middleman, which allows for them to offer the highest
quality at the most affordable prices, which lie far below those of competitors. Two custom shirts retail for $99, four custom shirts retail for $179, one custom suit retail for $450, and one custom suit and two custom shirts retail for $499.