Matco Tools Announces Strategic Growth Initiative for 2014
Franchise Sets Sights on Adding 500 Distributors, Creating Small Business Opportunities for Entrepreneurs Nationwide
Matco Tools has found a winning formula in the automotive aftermarket tools sector. The franchise of nearly 1,500 distributors recently announced a 2014 strategic growth plan that aims to add 500 distributors who will own and operate mobile distribution centers in select markets across the nation.
“At the end of the day, this is a service business that offers the convenience of bringing tools directly to our customers,” said John Green, executive vice president, marketing and e-business for Matco Tools. “We’ve become known industry-wide for our customer service and high-quality products. We’re kicking our franchising efforts into high gear.”
Growth plans in 2014 call for expansion in target markets including Portland, OR, and surrounding communities, Omaha and Lincoln, NE, New Orleans, Baton Rouge, LA, Fayetteville, NC, and in other key markets across the nation. This targeted growth strategy comes on the heels of a promising 2013, which found the company adding 200-plus distributors and continuing its 60-plus year tradition of providing auto mechanics and others premium tools for their trade.
The launch of Matco’s aggressive 2014 franchising strategy signals the start of an initiative to double the yearly growth rate of new distributors. Matco has developed a progressive financing model for qualifying new owners to help entrepreneurs who have a desire to become small business owners, but lack the working capital to do so.
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