THE MELTING POT TARGETS HOUSTON & EL PASO, TEXAS FOR FRANCHISE EXPANSION
The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, announced that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.
The Melting Pot currently has one restaurant in Houston and now has an opportunity for the right franchisee partner to open an additional location in the market. The brand also aims to develop the first Melting Pot restaurant in El Paso. In addition to Houston, The Melting Pot currently has four Texas restaurants located in Arlington, Austin, Dallas and San Antonio.
“The Melting Pot concept is backed by 30 years of experience in franchising and nearly 40 years of brand recognition, making this an ideal business opportunity for entrepreneurs,” said Dan Stone, vice president of franchise development for Front Burner Brands. “We have a great reputation in Texas and the state is home to some of our top performing units. We’re looking forward to building upon our brand recognition and expanding our presence throughout the state.”