Micro-Winery Franchise Uncorking Culture in Urban Areas Nationwide
Waters Edge Wineries, a dynamic micro-winery concept, is bringing the best of wine country to small urban and suburban communities nationwide with its specially designed franchise program.
Immediate expansion plans target metropolitan areas in states throughout the U.S., with current locations across California, Arizona, Ohio, Colorado and Oklahoma.
“We’ve combined the winemaking and wine bar experiences to break down the barriers to a historically exclusive lifestyle,” said President Ken Lineberger. “We’re eager to see how franchisees leverage our concept to create vibrant cultural hubs right where they are.”
The concept’s adaptable business model and state-of-the-art technology helps owner-operators “bring the winery to the people” without the hassle and costs associated with vineyard ownership, including grape growing and production.
Owners can satisfy the growing demand for quality wine by the bottle and by the glass as they offer bistro fare, custom labeling and bottling experiences, and all the ambiance of a traditional winery.
“With wine sales on the rise in the U.S., our hybrid concept is poised for significant growth,” said Angela Lineberger, Franchise Liaison. “We’re equipping our franchisees with the technology and expertise to create dynamic spaces where guests can really engage with the world of wine.”
The franchise has more than doubled in 2015, growing from five to 11 locations. Growth plans in 2016 call for an additional 10 to 15 locations with the right owner-operators.