Nestlé® Toll House® Café Up Record Year of Growth; Prepares to Shatter It Again in 2014
Popular Chain Also Rolls Out Innovative Kiosk Design for Shopping Malls
Nestlé® Toll House® Café by Chip, the chain of premier dessert and bakery cafés built around the world’s most powerful food brand – Nestlé – is experiencing record growth across North America, as well as overseas.
In 2013, Nestlé Toll House Café signed 32 new franchise agreements in North America, an impressive 33 percent growth rate. Cafés were added in both new and established markets in the United States and Canada, in addition to several new locations throughout the Middle East.
And thanks to franchisee demand, the chain already has 30 new locations scheduled to open in 2014. The overall annual goal is 40 new franchise agreements in North America this year.
“We are growing aggressively, but strategically, in partnership with many outstanding franchise operators,” said Ted Milburn, Vice President of Franchise Development for Nestlé Toll House Café. “Our new stores, featuring our next-generation design for Street, In-line and Kiosk cafés, are generating significant interest from prospective franchisees every day. Our franchise discovery process is also very thorough and has engaged more candidates with our brand. We just wrapped up a tremendous year, but we expect 2014 to be even better.”
A key driver of the chain’s growth this year is the company’s new relationship and long-term master lease agreement with Rouse Properties, Inc., a national owner and operator of regional enclosed malls.
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