Orangetheory® Fitness – Celebrating Fifth Anniversary and Exponential Franchise Growth
On the heels of an impressive 2014, Orangetheory® Fitness, the energizing and fast-growing fitness franchise, is
celebrating its fifth year of high velocity growth with the opening of its first location in New York City.
Orangetheory® Fitness will make its Manhattan debut on March 6 with the brand’s newest studio in Chelsea.
In 2014, Orangetheory® Fitness raised the bar in the health and wellness industry having nearly doubled its footprint by opening 99 new studios. Furthermore, the company signed more than 200 franchise agreements in 2014 and is on track to open an additional 150 locations by the end of 2015. In addition to its entry into New York City this month, Orangetheory® Fitness is proud to announce further international expansion with the grand opening of its first studio in Bogotá, Colombia on Feb. 26.
“It’s incredible that in just five years we’ve been able to muscle our way into the highly competitive New York City market,” said Dave Long, chief executive officer of Orangetheory® Fitness. “It all started in 2010 with a single Fort Lauderdale studio, and we are now an international brand with demand for Orangetheory® Fitness studios growing each day. Our explosive growth both domestically and internationally has been fueled by our unique workout solution and a successful franchise business model. We look forward to continued growth and expansion into new markets in 2015.”
Today, Orangetheory® Fitness has become one of the world’s top fitness franchises, with nearly 200 studios in 28 states, and has expansion plans both in and outside of the United States. In addition to its newest international location in South America, the brand currently has studios in Canada and the U.K. and has signed a master agreement to bring the concept into Australia.