‘PIRTEK Lane’ Now Featured at Richmond Dragway
PIRTEK West End in Richmond, VA, has recently become a sponsor of Richmond Dragway.
During competition, the announcer now refers to the right lane as the “PIRTEK lane” when drivers enter it. PIRTEK’s logo also appears on the scoreboard and in the online feed.
Richmond Dragway is sanctioned by the International Hot Rod Association and features a quarter-mile track. The racing season began in March and will run through the end of December.
“It’s a good match,” said Suchit Gandhi, owner of PIRTEK West End. “The racing industry makes heavy use of hydraulics and hoses, and the competitors are typically industry owners, so Richmond Dragway is a logical place for us to familiarize more people with our brand.”
Greg Duff, PIRTEK West End’s operations manager, has raced for several years in the International Motor Sports Association, winning two championships while managing a racing facility.
“We thought it would be a good way to get involved in the community and connect with people who can benefit from our services,” Duff said.
PIRTEK, a leader in fluid transfer solutions, provides hydraulic and industrial hose replacement sales and services from its 57 Service & Supply Centers and fleet of Mobile Service Vehicles across the country.
Learn more about PIRTEK through its website: www.pirtekusa.com
About Richmond Dragway
Richmond Dragway is a 130 acre drag racing facility located in Sandston, VA. It is one of the most impressive pedigrees of any racetrack in the country that utilizes state of the art system for racing enthusiasts all over the world.
Richmond Dragway was founded by Dan Weis in 1964 and has been hostic drag racing events for more than 45 seasons.