Sales Industry Veteran Acquires Valpak of Lafayette Territory
In June of 2016, Valpak, a leader in local print and digital coupons, announced Karen Grizzaffi acquired the existing Valpak of Lafayette territory in Louisiana.
Under new ownership as of May 1, 2016, Valpak’s signature Blue Envelope now mails to over 60,000 households in Lafayette and its surrounding areas, including Broussard, Youngsville, Scott and New Iberia.
After reviewing the many benefits of owning a Valpak franchise, Grizzaffi decided to jump at the opportunity to purchase the Lafayette territory and become her own boss.
“We are ecstatic to welcome Karen to the Valpak franchise family,” said Shak Turner, director of franchise sales for Valpak. “As a sales expert with impressive experience, we know she will provide customers in Lafayette and its surrounding neighborhoods with the consumer savings they have come to rely upon.”
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its advertisers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.