SUBWAY Plan Massive Expansion
SUBWAY ®, the quick service restaurant franchise with the greatest number of stores worldwide, has is talking about expanding to 100,000 locations by 2030, according to a report by Bloomberg Businessweek.
SUBWAY ® has already experienced a growth of over 11,000 locations within the last six years. The sandwich franchise has almost 40,000 locations around the globe, with a goal to expand by another 10,000 restaurants over the next few years.
“We have a real goal of getting to 50,000 stores by 2017,” Don Fertman, chief development officer for SUBWAY ®, told Bloomberg. “And we have a goal of—not a goal, but what we call a possibility—we have a chart that shows the possibility of us getting to 100,000 stores by 2030.”
The growth strategy has already paid off, and according to researcher Millward Brown, the company is ranked fifty-first for brand value, up from 80 in 2007. It has a current estimated brand value of $16.7 billion.