What’s New – December 2012
ORANGE LEAF FROZEN YOGURT CELEBRATES 200TH STORE OPENING
In celebration of the opening of its 200thstore, which is located in Canton, Mass., Orange Leaf Frozen Yogurt rewarded all customers with double points on their Ounce Backloyalty cards for one day only. “Growing Orange Leaf to 200 stores in two years has been an incredible experience and we wanted to thank our loyal customers for their support,” said Reese Travis, CEO of Orange Leaf. “We’re all looking forward to what the next year holds – from new stores to new flavors to new experiences – and hope to continue to reward our customers in unique and fun ways.”
Travis’ group acquired Orange Leaf in April 2010 with only 15 stores in operation. Just over a year later, Orange Leaf opened its 100th store and soon opened its first international location in Australia in December 2011. Ranked one of the fastest growing limited service chains by Technomic in 2012, Orange Leaf has more than 95 planned additional stores across the U.S. and is poised to become the largest franchise in the self-serve frozen yogurt industry.
Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors, including no-sugar-added, gluten-free and lactose-free alternatives.
Maaco Launches New Incentives for Multi-Store Operators
Reduced Franchise Fees, Royalty Rates Put in Place
Maaco, the nation’s leading paint and collision service provider, is targeting multi-unit operators for growth with a new multi-store operator (MSO) program. The incentives include lower license fees and royalty reductions for additional locations.
The price of one Maaco license is $30,000 under the new program with more discounts for each additional store. Two licenses are $45,000, three are $55,000, four are $60,000 and five are $65,000. After the fifth license, each additional license is $5,000. Opening multiple stores also comes with royalty reductions for the additional stores for the first three years. Royalties will be 2 percent for the first year, 4 percent for the second and 6 percent for the third.
“Multi-unit operators are an excellent way for franchise systems to grow and we wanted to make sure we were offering incentives to entice these kinds of owners,” said Jason Barclay, vice president of franchise development for Maaco. “We want to build on the success our existing multi-unit operators have had by making it easier for new franchisees to get more than one license. We think there are a number of potential franchisees interested in expanding quickly that will appreciate these MSO incentives.”
Firemans Contractors Sees Increased Opportunities For Highway Marking and Maintenance Industry
Annual transportation study shows dire need for expanding, improving, and maintaining Texas roads and highways: delays cost drivers nearly $3 billion in 2011.
“New statistics on the high economic cost of traffic congestion in Texas should lead to implementation of state plans to expand and improve highways and increased contracts for companies in the highway marking and maintenance industry,” says Renee Gilmore , CEO of Firemans Contractors, Inc.
Firemans Contractors provides professional road and pavement improvement, maintenance, and repair services to commercial and government clients in Texas and across the country. The publicly-owned company, founded by a firefighter, sells locally-owned franchises nationally and donates a percentage of its profits to local Firefighters’ Associations.
The Texas State Department of Transportation (DOT) recently released its annual study of “The 100 Most Congested Roadway Segments in Texas.” The 2011 cost in lost time and wasted fuel for Texas drivers and businesses was nearly $3 billion.
Projects are already underway or in the works. Firemans CEO, ReneeGilmore points toa DOT announcement last week of a tentative deal with a non-affiliated private developer worth $1.6 billion to expand Interstate 35W in north Fort Worth, the most congested roadway in the state. The new work on Interstate 35W is expected to begin in mid-2013 and be completed by mid-2018.
“Repairing and improving our broken road system in Texas leads not only to business opportunities for Firemans but also to personal and business savings and increased employment,” says Gilmore.
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Children’s Apparel from EmbroidMe Meets Safety Standards
Among the many things that parents must be aware of is the safety of children’s clothing. EmbroidMe understands the importance of child safety and is committed to offering products that meet the manufacturer standards set by the U.S. Consumer Product Safety Commission (CPSC). The CPSC serves as a watchdog for manufacturers, and it frequently orders recalls for possible hazards with children’s clothing and toys; however, it is still important for parents to be proactive in this area.
EmbroidMe offers only flame-resistant children’s pajamas that meet CPSC standards. Small children instinctively put things in their mouths so detachable snaps, buttons, zipper heads, bows, and rhinestones are all possible choking hazards. It is important that parents proactively check all children’s garments for possible hazards.
EmbroidMe is especially committed to providing the affordable and safe merchandise of the highest quality to its customers. “Parents want to know that their children are safe, whether it be at home, at school, or at play,” said Christine Marion, MAS, director of retail operations for EmbroidMe. “EmbroidMe offers only merchandise that meets the safety standards of the Consumer Product Safety Commission.”
With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen printing for apparel.
Co-CEO Karen Pitts Inducted into ASA Leadership Hall of Fame
Karen Pitts, Co-CEO of Link Staffing Services, Inc., has earned a spot amongst an elite group of individual leaders in the staffing industry with her induction into the ASA Leadership Hall of Fame. As the 39th inductee, Karen becomes only the 9th female to be recognized. According to the ASA (American Staffing Association) the award was created in 1985 to recognize outstanding individual contributions made through dedicated service to ASA and the staffing industry.
Pitts launched her first staffing service, Nurses PRN in 1976; which she grew to seven offices in six states within three years. She then served as VP of Med-Staff Inc, a medical staffing company until, in 1980, she joined with her husband and Co-CEO, Bill Pitts to create Link Staffing Services. The company first launched from a small office in downtown Houston and has since grown into a nationwide operation with 50 locations that service 14 states.
When asked how she felt about the award, Pitts responded, “It’s very humbling to have my name placed alongside those who have inspired and led our association!”.
Founded in 1980, Link Staffing Services provides staffing and productivity solutions to businesses and industry. Link Staffing specializes in skilled crafts and trades, light industrial and general labor positions. Based in Houston, Texas, Link Staffing has 50 locations nationwide.
Contact: www.linkstaffing.com 1-800-848-LINK (5465)
Zagat® Survey Awards SUBWAY® Restaurants In Three Categories
Health Options, Best Service And Most Popular Restaurant In The Mega Chain Category For Fourth Straight Year!
For the fourth consecutive year, SUBWAY® restaurants, the world’s largest restaurant brand, emerged as the mega chain leader in three categories – “Healthy Options,” “Most Popular” and “Top Service” – according to the recently released 2012 Zagat® Fast-Food Survey. Zagat® Survey is the world’s leading provider of consumer survey-based information on Where to Eat, Drink, Stay and Play Worldwide.
“Four consecutive years of being #1 in key Zagat’s ratings is an accomplishment our entire system can celebrate with pride. From our sandwich artists on the front lines to the many dedicated team members who ensure that consumers have an abundance of fresh selections, everyone shares in this winning streak,” said Tony Pace, Chief Marketing Officer, SUBWAY® Franchise World Headquarters.
Since first promoting the healthier aspects of its menu in the mid-1990s, the brand has continued to make choosing a healthier meal easier for adults and children. Today, SUBWAY FRESH FIT® meal choices feature 9 sandwiches under 6 grams of fat and provide low fat and low saturated fat alternatives with customizable sandwich combinations, servings of vegetables, apples slices, yogurt, or Baked! LAY’S® Potato Crisps, and a selection of low-fat milk, diet soda, or bottled water beverages.
Wendy’s Transformation Producing Positive Results
Company Unveils New Contemporary Brand Logo
Wendy’s® is in the midst of a comprehensive transformation to contemporize the brand and dramatically improve the customer experience. Consumers are responding, as evidenced by:
- Five consecutive quarters of positive same-store sales at Company-operated restaurants*
- 2012 ZAGAT SURVEY® rating Wendy’s as the Top Overall Mega Chain
- Wendy’s top ranking for customer satisfaction among hamburger chains in the “limited-service” category by the American Customer Service Satisfaction Index™ (University of Michigan survey)
- Wendy’s No.1 speed-of-service ranking in the 2012 QSR Drive-Thru Survey, a proprietary report by QSR®
“We are improving the total customer experience, with bold restaurant designs, fresh product innovation, more engaging advertising and digital media advancements,” said Emil Brolick, President and Chief Executive Officer. “The transformation is already resonating with consumers and we’re building momentum, especially with our Image Activation restaurants that position our brand as ‘A Cut Above’ the competition. We are unveiling the first Wendy’s brand logo change in nearly 30 years, and next March we will introduce it across all of our consumer touch points. This is a very exciting time for Wendy’s.”
The ongoing brand transformation will extend to Wendy’s new logo in March 2013, when a contemporary look will be introduced on packaging, advertising, crew uniforms, restaurant signage, menuboards and websites.
* Same-store sales at Company-operated restaurants through the second quarter ended July 1, 2012.
** Fresh beef is available in the contiguous United States and Canada.
Trademarks are the property of their respective owners.
Southeast’s Largest Franchise Show Comes to Miami Beach Jan. 11-13, 2013
- Franchise Expo South Connects Franchisors with Entrepreneurs from South Florida, Latin America and the Caribbean -
Want to know what the future of franchising holds? From Jan. 11-13, 2013, thousands of prospective franchisees from South Florida, Latin America and the Caribbean will have the opportunity to meet face-to-face with industry-leading franchisors to discover their ideal investment opportunity at the 7th Annual Franchise Expo South on Miami Beach. Sponsored by the International Franchise Association, the Expo will be held at the Miami Beach Convention Center and features hundreds of the world’s leading franchise brands on the exhibit hall floor plus educational seminars and conferences that will examine the latest issues affecting the industry and further define the impact that franchising has on the economy.
“South Florida is a high value growth market for many concepts and also serves as the gateway to Latin America and the Caribbean,” said Tom Portesy, president of MFV Expositions, producers of Franchise Expo South. “Franchise businesses have created 1.1 million Florida jobs, while contributing $119 million to the state’s economy, demonstrating that franchising continues to have a significant impact on those who live and do business in the region.”
Franchise Expo South is designed specifically to enable prospective franchisees to determine which types of businesses match their needs. The expo floor will feature hundreds of exhibitors from food to professional service franchises including McAlister’s Deli, Kiddie Academy, Sizzler USA, Inc., Sign-A-Rama, Cinnabon, EmbroidMe, and Wireless Zone, among other concepts.