Revamping Your Business' Look? Here are 5 Tips On Achieving Perfection
When first starting your business, whether it be a restaurant, shop, boutique hotel, and so on, you may have had a vision that you executed, and it worked out great. Now that it's been a few years, it may seem the look you were going for before, doesn't quite fit into the future you see for your establishment. Revamping your business' look doesn't have to be a complicated process. Take these five tips, and show your customers the new and exciting changes they've been waiting for.
Know Your Clients and Establish a Style, Theme, or Concept
Now that you've been in business for a while, you have a far better understanding of who your clients are. This information is essential when putting together your new design. The clients are the ones keeping your establishment in business, and the easiest way to keep them coming is by creating a comfortable space tailored to them. What you once set up from your own vision, is now a shared vision. Consider compiling a list of styles you enjoy and creating a survey to get your clients opinions, making sure to take note of what they find appealing, comforting, and the type of atmosphere they enjoy when visiting a business like yours. Targeting your primary clientele base is the key to redesigning your business successfully.
Brighten Your Business Space with Unique Lighting
When you know what style you are going for, the next step to focus on is lighting. Lighting is essential to creating the right ambiance in a given space. Taking into account the types of light and how it affects the area's vibe is necessary in this step.
When it comes to lighting, you have natural light and artificial light. Natural light is light from the sun, candles, and fireplaces. These types of lighting should be considered depending on the space you are designing. If your business has a fair amount of natural light, its good to utilize as much of it as possible and use drapes and curtains to control the amount of lighting within the business.
When using artificial light, it's a good idea to use dimmer switches, giving you more control over the amount of light throughout the room—strategically placing lighting in areas of your space that create a comforting environment. When working on hotel and restaurant lighting projects, getting the right ambiance is the key to success.
Choose the Right Color Palette
When choosing the colors for your revamping project, picking colors that are known to psychologically promote the right mood can prove to be very beneficial. Choosing lighter colors like white, light grey, beige, etc. can help brighten up your business, and even help make the room look larger than it is. These colors have also been known to help promote a relaxed feeling, helping to keep customers happy, and spending more time within your place of business. Earth tones like Brown and Green are also colors known to instill a feeling of relaxation, promoting a comfortable environment getting customers to stay longer.
If the business is a food establishment, colors like purple and blue have been known to reduce appetite, while also promoting relaxation. These colors are best used within cafes and bars, places you want customers to stay, but selling food isn't the top priority. Bright tones of yellow and red promote an increase in heart rate and blood pressure. These colors show up within some of the most well known fast-food restaurants, and work at getting customers to eat quickly, and leave.
Rearrange Furniture to Maximize Space or Create a Clear Walking Path
How you arrange your furniture can make or break your business. If it's a retail store, you want a clear path, leading your customers through the store with ease. As a restaurant, it's essential to avoid having the notorious "bad seat." Get familiar with your space, and make sure when designing the new layout furniture and displays are put in a way that promotes the energy you are looking for, where everyone who enters feels comfortable.
The final tip is to choose the right artwork. Depending on the style you chose for the redesign of your business, you will want to keep with that theme when choosing your artwork. Choosing the right colors to promote the energy you are looking for. Another critical thing to consider is trying to avoid anything that could be controversial. When choosing art, you want to make sure you aren't using anything that may upset a potential customer.
Have Fun With It
The important thing to remember when revamping your business is to have fun with it. By this point, you should have a better understanding of where your business is heading. By using that knowledge, along with these tips, you will be well on your way to a fresh new look your customers will love.