Seeking a Midlife Career Change? Consider a Senior Care Franchise
Talk to anyone who owns a senior care franchise and you’ll likely hear “I wish I had done it sooner,” or “finally, my work has meaning.” It’s a feel-good business that can be extremely rewarding. Starting a senior care franchise might be easier than you think. It’s a perfect opportunity for people seeking a midlife career change who have some professional experience. You don’t need a medical background, but you do need to have business acumen, team building skills, and a desire to help people. With a senior care franchise, you can step into a proven system, with support, training and a plan for success.
These days, people who desire a midlife career change are looking for more than just the bottom line. They want to make a difference. With senior care, there is plenty of opportunity. It’s a business where your customers are always grateful for your services. How nice is that?
Senior care franchisees help elderly clients have a more dignified and enriched life. Franchise owners have a team of care givers who provide in-home support with household chores, cooking, errands and personal care. Some also provide nursing care and administer medication. The service is a lifesaver for families who are faced with the responsibility of caring for loved ones and know that aging gracefully at home is the most ideal scenario.
Not only is owning a senior care franchise good for your soul, it’s also good for your wallet. The industry has been booming for many reasons. Besides being an essential business, there is a huge customer base. The U.S. Census Bureau shows that this is the fastest-growing, and most affluent segment of the population today. In the year 2000, more than 600 million people were over age 60. By the year 2025, there will be 1.2 billion in that age range and over 2 billion by 2050.
Now that we have gone through a pandemic, the need for senior care services has become even more clear. With COVID-19 spreading through assisted living centers, families have moved loved ones back home to be safer. Besides an increased number of in-home clients, senior care franchise owners have been called on by understaffed nursing facilities to fill in gaps.
As an owner of a senior-care franchise, you can scale your business and grow a large team. There are many husband-and-wife teams who own senior care franchises as well as partnerships between friends. Some scale to multiple locations and can have 50 or even 100-plus caregivers on their team.
The senior care sector includes many extremely reputable and award-winning franchise brands. Some, such as Senior Helpers and Assisted Living Locators, were founded by passionate entrepreneurs who were driven to launch their brands because of their own personal experiences. Their passion runs through their franchise systems and each brand has grown to multiple locations across the country.
Some senior brands, like Seniors Helping Seniors, offer niche services. As the name suggests, their caregivers are seniors, too. They match more active seniors with less active seniors, keeping the client’s specific needs, personality, and preferences in mind. Not only does the brand offer help for seniors, but it also gives active seniors and opportunity for more meaningful work. Other brands, like Home Helpers Home Care, offer specialized services like Alzheimer’s and Dementia Care and 24-hour monitoring.
So, how can you make a midlife career change to a senior care franchise? Start by doing your due diligence with online research and by visiting trade shows (both live and virtual). You can also seek the help of a certified franchise consultant who can show you what each brand has to offer and suggest which one might be the best fit for your lifestyle and investment level.
If you’re seeking a midlife career change, you can really have it all with a senior care franchise. Not only is it an opportunity to draw from your previous experience and run a lucrative business, but it’s a chance to feel good about what you do. Now, what could be better than that?
Jill Abrahamsen is Editorial Director at the International Franchise Professionals Group (IFPG), a franchise broker network that helps hopeful entrepreneurs identify and invest in franchise businesses. As Editor of Franchise Consultant Magazine and FranchiseWire, Jill Abrahamsen writes and edits articles about success through franchise ownership.