THE BUSINESS BEHIND TEACHING WATER SAFETY SURVIVAL SKILLS
It’s time parents change the way they think about infant and toddler swim lessons. As the leading cause of death among children ages 1-4, drowning claims an average of 3,500 lives every year.
According to the Centers for Disease Control and Prevention, about one in five people who die from drowning are children 14 and younger, and for every child who dies from drowning, another five receive emergency department care for nonfatal submersion injuries. These numbers are absolutely astonishing and even more so saddening because of the fact that tragic water accidents of this nature can be significantly reduced through the participation in formal swim lessons.
Drowning is known as the ‘silent killer’ due to the fact that it happens quickly and quietly in any location where there is a body of water, and even during the supervision of a loving parent, family member, friend or lifeguard. There is a deadly misconception in our nation that “I love my child, there is no way they will ever fall victim to a drowning death.”
The contrary is true, as loving parents lose their children to an avoidable water accident every single day. In the same sense that tornado or earthquake drills will always be prevalent in school systems, so will the teaching of water safety drills and lessons forever be necessary within our communities. Children will never stop needing to know how to swim and a network of professional teachers will always be necessary to provide those lifesaving water skills. Therefore, the franchise opportunity within the aquatics industry is one that is ever growing and, perhaps surprisingly, extremely lucrative.
Answering the Growing Demand for Water Safety Programs
Serving as a solution for this amplifying demand for water survival skills, participation in formal swimming lessons can reduce the risks of drowning among children most in danger between the ages of 1-4 by nearly 88 percent. Therefore, it is undeniable that the aquatics industry must continue to press ahead at full speed by promoting water safety survival programs in meaningful ways. This is what will ultimately save the lives of countless children. While industry experts note the crucial need for formal swim programs, parents alike understand the importance and consequently enroll their children in water safety lessons.
To accomplish the mission of filling an increasing demand from parents seeking a program that teaches their child to survive a water accident, it is common for swim school franchises like British Swim School to conduct an average of 250,000 swimming lessons each year, reaching more than 7,000 students per week with a growing number.
Breaking Common Misconceptions of the Swim Safety World
With our planet comprising of nearly 70 percent water, swim school franchise experts have noted the industry’s growth at an all-time high, not only during the summer months, but also during the icy winters. While many think that the swim industry is only profitable during the warmer weather, the opposite is true as franchises operate out of pools year round.
Understand that water accidents do not only happen in family pools. These same accidents occur in the dead of winter, for example on a semi-thawed lake. The necessity of water safety survival programs spans throughout the full 12- months of our calendar, hot or cold. As a result, swim school programs are part of a multi-million dollar growing industry, comparable to Best Buy or Walmart, that isn’t show any signs of slowing down.
Another strong misconception that is seen within the aquatics industry is that swim school franchise owners are moms and pops who work part-time during the summer months. However, the most successful swim school programs are led by business-minded professionals with a strong financial acumen. It is important to note that individuals looking into the swim industry do not necessarily have to be aquatics driven; however, they must
see the potential business culture and believe in the work being done within the water safety programs. Nonetheless, it is extremely important that the franchisee hires an aquatics focused team member to help drive the passion for water safety and training at the core level. For example, someone who buys a preschool doesn’t have to know how to teach but they have to have teachers, and the same goes for swim school franchises.
The swim school franchise concept is a perfect match for the business person who wants to have the opportunity to grow, create high income, yet wants to be part of something worthwhile. The trade has an emotional connection in the service industry and is impacting people in a way that may save a life. Caring for children in the community, having fun and saving the littlest of lives is a very rewarding way to earn a successful living and find a strong purpose in daily work life.
Before opening a British Swim School, Rita Goldberg was a national swimmer in Britain, who went on to become a dedicated swim instructor. After finding success in England with the opening of her own private swim school in 1981, Goldberg brought the concept of teaching babies how to roll onto their backs to survive a water accident to American families.