BUSINESS SERVICES FEATURE

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Gina Gill

IT TAKES MORE THAN A GOOD IDEA TO RUN A COMPANY. IN FACT, MOST BUSINESSES DEPEND ON THE SERVICES  OF OTHER INDUSTRIES TO REMAIN SUCCESSFUL AND UPHOLD DAILY OPERATIONS.

All franchises aren’t slotted into the same category; there are multiple choices and each adhere to different owners.

Business service franchises are one of the main options for those interested in the field. A solid relationship between a franchisor providing business to a well-branded company can help gain

future clients through recommendation or reference.

A franchisor of a service industry can gain more credibility by being associated with a well-known client. A company may remain dedicated to a specific business service and establish that service at the same company in other locations.

In this country, business will always exist and whether the economy is stable or fragile, business will need servicing. Everyone isn’t trained and rounded in all avenues and businesses are interdependent on one another.

There are numerous types of businesses that improve the quality of other companies and they serve the industry in a variety of ways including advertising, financial services, shipping services,

training and coaching, to name a few. A closer look at some of these business service industries will give a better perspective to potential investors and those interested in this field of franchising.

Financial Services

According to the U.S. Census 2007 Economic Census, there are approximately 986 financial and insurance franchises within the country.

This type of franchise is responsible for a company’s financial services. From payroll, to consulting to tax preparation there is a lot involved with the management of money. The bigger a company becomes and the more money they make, the more necessary it is to have professionals prepare and organize all financial services.

This type of business helps other industries be as profitable as possible and avoid financial loss wherever applicable.

Tax preparation can help companies retain more money or pay in less, depending on the situation and prepare a company properly without using the client’s labour to perform such tasks.

It is in the interest of companies to hire an accounting franchise to cover these tasks especially if they are not trained with accounting themselves.

More accounting franchises will prefer or require franchisees who have a background in financial training.

Marketing and advertising

With the constant evolvement of social media, there are numerous ways for companies to reach clients and customers. Social media appeals to a large portion of the population. Social networks have to be updated repeatedly in order to reach clientele and it is a field that is constantly evolving.

7.93 per cent of marketers use social media for business and though this number seems low, it’s a small portion of what marketing franchises may be expected to do while servicing another business.

With ever growing technology, it’s inevitable that marketing will always be an important part of the business and though founders of companies are well versed in their field, they usually need marketing support.

Marketers and advertisers main goal is to increase sales potential for clients, develop product knowledge, create a brand and reach as many customers as possible, while retaining existing ones.

Customers have more choices now with internet shopping and browsing and marketing companies help other businesses be well presented to their customers through a variety of venues.

These marketing ads must be more appealing than competitors and also relate to a varied and large audience.

Shipping Services

Again the internet plays a huge role in the growing demand for shipping services. Companies are reaching wider audiences through the web and clients who have never even stepped through their

door want to purchase or invest in their company. All businesses dealing with goods need to ship product to their stores from manufacturers or to customers near and far.

Supplies are usually purchased from an outside source and have to be shipped to higher end companies. Most business have a need for shipping whether it be day-to-day or annually, from

small to big business. UPS and Fedex are well-established shipping companies with franchise opportunities. These are companies with households names that provide a brand to investors that has already been established, plus they service businesses locally and internationally.

UPS reportedly delivers more than 15 million packages a day to 6.1 million customers in more than 220 countries and territories worldwide.

Training, Coaching and Consultation

Everyone needs a helping hand once and awhile, companies are not given a book of instructions on how to become successful but there are franchises that provide that training to other industries.

Coaches work with companies to help businesses become successful and teach employees behavioral changes to maintain permanent skills that will make the company profitable.

Some business coaching remains focused on a certain aspect of training, like human resources or marketing, for example.

Businesses can focus on their faults and request expert consultation to improve that area. This type of franchise may require a franchisee who has experience or strength in a specific field.

While other businesses remain focused on a mindset change and helping companies on a whole. They seek success that will remain consistent for companies and it’s usually a longer process compared to consultations.

Technical services

Every company should use the internet in some capacity but it’s still a learning process for many owners and franchisors. Technical support through one main provider can help eliminate frustration for companies while creating better opportunities, accessibility to a wider range of customers and while technology advances, this type of service can help other companies remain up to date and well informed. A constant support in this field would insure companies advance with their customers.

Marketers would use social media to expose a company, but a business may either need support to keep the social media sites up and running, or support to keep it easily accessible.

The fastest growing demographic on Twitter is the 55-64 year age bracket proving that is reaching a variety of audiences throughout the world. It’ important for businesses to be accessible

to everyone in all venues.

According to the 2008 U.S. Census small business amounts to 99 per cent of businesses, proving a need for assistance and service from other businesses. Companies need support in order to

remain successful and small businesses are not well-versed in all industries and find it more accommodating to source out support, rather than create a department within their company.

The interdependence between businesses will always exist within the American economy, making the service industry an evolving and constant necessity to a business’ success.

About the author : After receiving an English Degree, followed by a Journalism Diploma, Gina became a freelance journalist in 2008. She has worked as a reporter and in communications, focusing on social media. She currently works as a community information officer with Epilepsy Society, while pursuing her writing career at the same time.


Look out for our next special feature in March: Health and Beauty Franchising