CAMP BOW WOW: Putting its Best ‘Paw’ Forward for Continued Growth
Founded in Denver, Colorado in 2000, Camp Bow Wow is the largest pet care franchise in North America offering dog day care, boarding, training and in-home pet care to thousands of furry clients each year.
Camp Bow Wow has grown to become an $86 million business with more than 180 franchises in forty states, and a location in Canada. With upwards of thirty new franchises on the way and the support of their almost two hundred franchisees, Camp Bow Wow has established itself as the premier doggy day care and boarding provider in North America.
Camp Bow Wow is excited to celebrate its continued success with a fresh and invigorated look. In late 2015, the company underwent a significant rebrand to “pup-date” all of its branded materials, including its corporate website, individual Camp location websites, signage, and all marketing collateral. The new brand image is clean, professional and uses authentic imagery to accurately showcase the playful nature of this premier pet service brand. The enhanced direction is a reflection of Camp Bow Wow’s continued investment in its franchise system, as well as its dedication to providing the highest quality experience for all pets and pet parents.
“‘Happy Healthy Pets, Happy Healthy People’ is at the heart of the Camp Bow Wow brand, and our new design is a more accurate reflection of our commitment to this brand promise as we continue to grow,” said Julie Turner, Vice President of Marketing for Camp Bow Wow and the visionary behind the entire rebrand. ”As the first of our kind and a pet care industry leader, we are committed to putting our best ‘paw’ forward at all times by providing the same high quality experience both online and at every individual location. Camp Bow Wow is proud of its updated look and we are excited to celebrate a much richer brand experience with our loyal customers.”
The pet industry continues to grow at fast clip, with 68 percent of U.S. households owning a pet. The $60 billion industry has proven to be recession-resistant with revenue rising each consecutive year over the past decade. Now more than ever, pet parents are treating their pets as their furry children, with 63 percent of pet owners considering their pets to be family members. As pet parents continue to seek out premium products and services for their pets, Camp Bow Wow’s leading market position gives franchise owners the opportunity to provide high-quality service and peace of mind to even more pets and their parents.
As the leader in the $5 billion boarding and grooming sector, Camp Bow Wow has more than 2.7 million dog visits annually. Currently, 32% of its franchisees are multi-unit owners, exemplifying the wealth of business opportunities available to individuals looking to transform their passion for pets into a successful and profitable career. With the growing business sector, and Camp Bow Wow’s dominance in this space, it’s no wonder that in 2015, Camp Bow Wow celebrated the highest year in franchise sales in nearly a decade.
Camp Bow Wow was ranked #204 in the 2016 Franchise 500 and #1 in the pet care category, marking the company’s sixth consecutive year on this list. Camp Bow Wow was also the only dog day care & boarding provider to be named to the Franchise Times Top 200+ list in 2015. Camp Bow Wow’s rebrand will serve as the catalyst for enhanced exposure and expansion as part of the company’s aggressive growth plan for 2016 and beyond.
Become a Top Dog with Camp Bow Wow and fetch a career that really gets your tail wagging. Learn about current franchise opportunities by visiting www.campbowwow.com/franchise or by calling 720-259-0835.